A device worthy of a rock star. Tuesday, April 16, more than 20,000 people have flocked to the AccorHotel Arena of Paris. The crowd, barely out of the office buildings of the capital, was predominantly a very feminine and in good number end of the variety. Each has paid between 45 and 1000 euros to listen to for 90 minutes a personality "inspiring", "a", "a great lady". The name of this celebrity? Michelle Obama, former first lady of the United States, came to promote his autobiography, Become ( Becoming for the English version). An "intimate conversation" conducted by the british journalist Isha Sesay under the eye of a Bercy, full to the brim and quick to respond to every sentence felt good the charismatic man in his fifties.

" READ ALSO - The conversation with Michelle Obama to Paris: we attended

An online store bringing together mugs at $ 20, tee-shirts between 35 and 65 dollars, bags, keyrings and even scented candles

Without signing or dating in a bookstore this promotional campaign is not up to standard at any point of view. Imagine-t-on Guillaume Musso or Michel Houellebecq rent tomorrow on the Stage of ...