AG, a contemporary denim brand, opened a new flagship store at Fashion Island Friday.

The 2,088-square-foot store has a similar look to the company’s flagship store in Beverly Hills. It already has an Orange County location at South Coast Plaza.

“We have a loyal and fashionable customer base in Orange County, and we are incredibly excited that Fashion Island will be home to our new flagship store within the area in Spring 2017,” said AG’s Director of Retail, Sid Dey, in a statement.

AG was launched in 2000 by Yul Ku. Hs son, Samuel Ku became the brand’s creative director in 2008 and transitioned AG from a denim brand to a lifestyle brand.

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