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Anyone who wants to be hip today as a company needs a Chatbot. That's why Maggi now has Kim in the assortment. A conversation at the border of good taste

Chatbots: what are 39; s geiles with Maggi?

Anyone who wants to be hip today as a company needs a Chatbot. That's why Maggi now has Kim in the assortment. A conversation at the border of good taste

Chatbots: what are  39; s geiles with Maggi?

The MaggiKochstudio: Serious as blend-A-med research, friendly as derDentagard-beaver and as valuable as a small steak. For decades, Esals had served as an advertising backdrop, but at some point people did not jog over park with ÜbergroßenKaugummiverpackungen over shoulder, at some point DieRama family grew up and at some point Maggi cooking studio was forgotten, This culinary place of yearning, in which considerable parts of German population were gently introduced to premium Produktewie Maggi fix for sliced, Maggi fix for Bolognese, Maggi fix for Gyrosund of course famous Maggi-China pan.

In LetztenJahren, about as many people seemed interested in Maggi Koch studio As for unfortunate employee from DerObstgarten advertising, who had broken into ground at his workplace because he had eaten something too heavy and refore Probably still in basement of an unadorned office building. But since 2017, Eswieder has been re, Maggi Koch studio, as, quote, "walk-in Foodblog" in Frankfurt, as German head of Maggi lets know. and to appreciate Diesesepochale event appropriately, group has commissioned rebuilding song, fully cool, with hip-hop and such, and with demcatchy refrain "Taste it out"!

On DerMaggi side, re are now (not walkable) Foodblogger (Isabella, Anke, Lisa, Nadja and Susanne) who propose a recipe to mindestensso cool sound like Milka-man: "Pimpyour Freeekadelle! You're totally on meatballs? We'll show you how to pimp meatball buns so that a delicious chili burger gets out of it. "

I want sausage!

And re's Kim. Kim ("Kitchen intelligence by Maggi") is Chatbot of Maggi Kitchen studio, because Chatbots are totally "in", CSU has one, Opel has one, Jägermeister has one and master proper would certainly have one if he wasn't busy day To remove most stubborn dirt. In any case, a Chatbot today belongs to a hip company like Maggi just as much to Gillette-Rasiererzum best in man.

The Installationdes Maggi-Chatbots in Facebook Messenger succeeds in seconds and yes, it is really nice, dieKim. Where CSU bot Leo wants to entertain a meme that is about Sowitzig like Mr. Kaiser of Hamburg-Mannheimer, Kim wants to help.

When you example "I want sausage", Kim writes: "Recipe ideas come immediately. Perhaps re is something here? "and suggests to a buntenEiersalat and informs that colourful egg 469 Kalorienhat. is of course not much, but yet much more than Tic Tac (a dragee = only two calories!!). Allerdingsenthält colourful egg no sausage and that is really a pity.

SichKim is really demanding. She refers you to Nestlé side, if you have a few critical questions about palm oil use, it is friendly as derMelitta-man and competent as Dr. Best. But, of all people, in a core competence, it fails, namely: "Make delicious".

About Egg This article was published in current edition of Magazine "WASD", which deals in essays with games. This issue is about fun in games. (copyright) WASD

"Make it Delicious", that was for a long time simply Maggi Drüberschütten. Generationenvon children from lower middle class have grown up in SicherenWissen in this country, that complicated findings about Denmenschlichen flavouring are ultimately left to three simple Regelnverdichten: Rule No. 1: Bad Food tastes good with Maggi-Soßemittelgut. Rule No. 2: Medium Good food tastes very good with Maggi sauce UndRegel No. 3: Very good food n tastes best when you drüberkippt as VielMaggi sauce as possible. But if you ask Kim, "What's sGeiles with Maggi sauce?" – That's why she's silent, Kim. Too bad. Still: merci, that you exist.

But how can manMaggis future be a home? We can make way clear for Diesekleine sympatic brand? What Stones could Kim build in future? DieAntwort is simple: on virtual stones. If Maggi wants to arrive ImDigitalzeitalter, cooking studio has to be in a VR-Experienceumgewandelt for a short or long time. Here you could n drüberkippen as much virtual Maggi sauce over virtual food as you would like, sometime would be part of Eineskulinarischen Utopias, in which Maggi sauce never goes out. Nintendo's slogan in 1990s was: "DieAction-WELTFÜRCOOLEKÖPFE", Maggi slogan could n be: "The action World for cool Cooks" because clearly: it's cool man! And here you could finally meet Kim, or her avatar, and you could stand toger with her in virtual Maggi cooking studio and talk about egg salad. And n you could finally say again: with Maggimacht, cooking is fun!

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