Mark Zuckerberg works faster than or craftsman. A week ago, founder of Facebook announced that he wanted to "repair" Dassoziale network. Now he betrays how he wants to Dasschaffen: newsfeed of users should become more personal, PrivateUnterhaltungen promote and less public contents of media undUnternehmen show. To say: Less news, less viral content Undstattdessen again more vacation photos of Aunt Sabine.
Like no or company, Facebook in VergangenenJahren has determined how we consume content on Internet. With now bebetter two billion active users, it has created a new public on net. The newsfeed, originally intended to keep in touch with friends UndVerwandten, has become home page of Internet for many people, today is same as a regular table, a market place UndNachrichtenquelle.
Facebook actively drove this development forward. It lured DieMedien and companies with promise of more reach and neuenVermarktungsmöglichkeiten, of personalized advertising and more attention – and y just like to follow call. Likes, shares and followers have been zurWährung a new attention economy, content has been out of content, and business models have risen undfielen with decisions of network. Media and companies have been zurLaborratten of newsfeed algorithm.© Jakob Börner Eike Cooling Editor in Portfolio Digital, time online to authors page
When Facebook introduced its Instant Articles – news articles published on Facebook itself – Machtenviele media (also time online). If it was said that short videos would appear prominently in future, even shorter videos were produced. Live Videos Undgesponserte content? Yes, of course. Some publishers could even pay vonFacebook for creation of exclusive content. But even AlsUmfragen found that in countries like US, more than half of DerMenschen consumed ir news about Facebook, network did not alsMedienangebot. But only as a tool.The ignorance brings Facebook
This ignorance of one's own responsibility HatFacebook now caught up with. Since US election in year 2016 and allegations DerWählermanipulation, company is confronted with effects of its business models supported over years: fake news is a structural problem, hate comments also. The increasingly aggressiverenWerbeformen are disturbing many users whose timeline is increasingly frequented by third-party content and advertising. In Germany and possibly soon in whole EU, Facebook is also experiencing political resistance.
The changes that have now been announced are not politischeReaktion, people in charge of Facebook say – this can be believed Ornon. However, balance in newsfeed has changed, GibtMark Zuckerberg too. It has been recognized that users feel better when y get content from people, Dieihnen mean something. Rar than casually like passive news or videos about konsumierenund content, y are supposed to comment more and talk about personal experiences again in future.
Between lines, Facebook admits that strategy Dervergangenen years has failed. That's why network wants to reseineUrsprünge. It's supposed to be place on net, where we take note of baby of our friends, get excited about latest Bundesliga results and congratulate former colleagues we have seen for five Jahrennicht more for ir birthday – all that in noise of ever Schnellerenund gimmickry Newsfeed has become increasingly subdivided. All that DenReiz of Facebook once did.
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