Haiyti. Already in name disturbs something. The language convention is crossed. It takes time to get used to spelling. Haiyti. Like Caribbean State, only with a y in between. This is how it works if you achieve a great effect with minimal means. The rapper Haiyti is a virtuoso of this procedure. The familiar twist, Ramponieren, Dismember, and play. And make something amazing out of it.

One is sound. This is not first Haiyti release. There are several EPs, numerous guest performances with or rappers, but now Ronja Zschoche-so her bourgeois name-has found absolutely conclusive tone for her lyrics. Montenegro Zero, official debut album, Sounds Cheap and refined. Sometimes like chanson, n again like new German wave of Falco and punk of Nina Hagen.

Haiytis producers are called kitsch war. This is a true, contradictory name. With her aestics, has artist declared war on kitsch, sentimentality that is self-intoxicating? Or do ir songs drive kitsch, artificial, slant, ironic so far that he gets something combative and resistant? For example song 100 000 fans. The voice: changed with Autotune effect, QUENGELND, aggressive. At all, Haiyti always sounds a little indignant, as if it were an imposition to explain to people what is matter. The arrangement: Cheapest, an Atari computer Abgelauschter fundamental, and hackle sounds. Asthma as a drum machine.

"I have 100 000 fans/Who still don't know Me" starts play, and in video rapper marches on an imaginary catwalk in changing outfits – fantasy uniform in lear, girlie outfit with hipster blouses – to spectator. The staging is perfect: Here comes something on you, say se pictures. You just don't know it yet. You should meet me.

Or clip to Mafia: The artist in business outfit with designer glasses, quasi skewered fantasy of successful woman, surrounded by gangsters with schmerikon belly, gold chain and cigar. You get into a grotesquely long limousine of Maserati, Jeff Koons might have devised this car. And n it's notorious, "My uncle's a mobster!"

This article dates back to time No. 02/2018. Here you can read entire output.

You hear this "mob" so often that it sounds like a mantra at some point, and this narcotic repeating a term is crucial. In sense that here difference between a cool, ultimately with provocative only Kokettierenden rap-texts and real, disturbing effects of poetry will become clear. Because repetition compulsion drives a more and more managed rhetoric in general world and business operations into parade. Example: The piece Kate Moss. "I smoke butts like Kate Moss/Kate, Kate, Kate!" – in refrain, name of brand (because this is Kate Moss, a global marketable resource) is so often cascaded that it is phonetically independent. The capitalistic name suggests a game that is free of sound.

Haiyti has not devised this method. The American trio Migos, currently one of most influential hip-hop formations in World, released song Versace in 2016. Again, refrain was a repeating rifle, with which one shot at exchange value and its semantics. Wersatschiwersatschiwersatschi: The name was repeated until famous label became a Nonsensbegriff.

Also in sound re are bonds with rappers from Atlanta: The hi-hats, who hiss nervously over stunned beats. The cheap sounds, as if you sampled signals of a pinball machine. The Slangwort trap has been established as a genre name for this style. Traps are dilapidated houses where drug dealers refer to ir quarters. The term is also applied to Haiyti, it even occurs in its texts. In 100 000 fans it says: "My phone is a trap phone/Every call is a money call." This is popular gangster folklore in this country since Bushido. The singing of shadow economy. The drug and intoxication romance. The neighborhood colportage. But re are also fragile verses reminiscent of sadness of breach poem: "Picked up in spaceship/I sun me in blue light." Or: "Lost in crushed ice/looking for highlights." This charge of civilisation backdrop with a non-naïve sensibility – this is new in German hip-hop.

Musically, in such moments it is always very rough. Then clanking drums as if you were in a Vorortdiscok. Then fiept and greint it as if algorithms had a bad mood in manufacture of se Persiflage of popular radio formats from Schepper-house to Schlager-trash.

Haiyti has given itself a place on its garish, metropolitan stage. Quote from song Haubi: "The life around main station/I shoot a dove dead/ Beautiful Life hopeless/For a short time only on throne."

Short time, long time. Matter.

The time of Haiyti is now.

Haiyti: Montenegro Zero Universal Music, released on January 12th, 2018

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Date Of Update: 05 January 2018, 12:03