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Alexa, Google Assistant and Siri get competition from Germany. Telekom brings a smart speaker to the market with its own digital assistant.

Smart home: Prefer magenta than Alexa?

Alexa, Google Assistant and Siri get competition from Germany. Telekom brings a smart speaker to the market with its own digital assistant.

Smart home: Prefer magenta than Alexa?
Content
  • Page 1 — prefer magenta to Alexa?
  • Page 2 — initially sold only to telecom customers
  • Read on a page

    Magenta Assistant will be answer of Deutsche Telekom on Alexa, Google assistant and Siri. For years, Telekom has been developing a language assistant from Germany, reporting world. Deutsche Telekom has confirmed Golem.de all information in report. The German company wanted to act on an equal footing with Apple, Amazon and Google, said Michael Hagspihl, head of Deutsche Telekom's private customer business.

    Like or smart speakers, telecom counterpart is operated via voice inputs, digital assistant n turns on acclamation "Hello Magenta".

    Control of EntertainTV

    Thus, smart home components such as lamps or heaters can be controlled on acclamation. For this purpose, Telekom Router Speedport smart, which contains a smart home hub, is used. It is not yet known wher smart home hubs of or manufacturers can be integrated. The control of EntertainTV receiver should also be possible with smart loudspeaker. The volume of TV set should also be adjusted to acclamation.

    "Hello Magenta, make TV quieter." -"understood. The TV is expected to be quieter on next Tuesday between 9 a.m. and 6 p.m. "Https://t.co/TxA0MSHM2x

    — Patrick Beuth (@PatrickBeuth) November 9, 2017

    The Magenta wizard should be able to include or providers ' services. At start wear will be online, Tor alarm and radio player. In addition, talks with Daily Show, Napster, Otto, Rewe and Lidl will be run. According to Telekom, food retailers in particular show great interest in an integration in order to compete against Amazon's competition. Amazon customers can make orders through Alexa loudspeakers at online department store and since that week, Amazon's grocery delivery service is available fresh in three major cities.

    During development of Magenta Assistant, Telekom collaborated with researchers from Fraunhofer Institute for Digital Media technology from Oldenburg. However, Telekom not only relies on its own assistants, but also cooperates to launch with Amazon. Also, a collaboration with Google will not be excluded.

    Like competition, Telekom promises to constantly improve its assistants. In its smart loudspeakers are still stuck in Amazon technology: Because Alexa is integrated so that smart speaker has two digital assistants. Telekom can even imagine integrating additional digital assistants into speaker at end, such as Google Assistant.

    Offer according to German data protection laws

    So far, Sonos is only manufacturer that is planning to do so. The new one-speaker from Sonos currently only knows Alexa, but will also be able to use Google Assistant in parallel next year.

    From point of view of Telekom, service of services is becoming more and more important with help of language assistants and telecommunications company sees time ripe for a "first offer according to German data protection laws". All Magenta Wizard servers will be in Germany. In addition, Telekom promises that all requests will only be saved for a maximum of 30 days and n automatically deleted. This is what Telekom wants to stand out from competition.

    If Alexa is used with telecom speaker, data will come back to Amazon directly. Telekom's data protection promise is only valid for its own assistant.

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