"Why we do Not sell ads" – This is DerTitel of a blog post by WhatsApp founder Jan Koum from June 2012, which is now prominently displayed in Google search when you input terms "WhatsApp" and "ads". Advertising is "DieStörung of aestics, insult to your intelligence and Unterbrechungdeines of thought," writes Koum in an address to all users of messenger. This is also why WhatsApp will not sell ads.
That could change now. VergangeneWoche, Jan Koum surprisingly announced his farewell to WhatsApp and MutterkonzernFacebook, who took over WhatsApp four years ago for 19 billion US dollars. With him, last representative of philosophy may be that users of chat Service should not be product: it gibtIndizien that WhatsApp could soon contain advertising. That would fit in development of Messenger.
The biggest clue was VergangeneWoche Facebook manager David Marcus, responsible for Messengerdienste, who was talking to TV channel CNBC: "As far as advertising is concerned, we will definitely open WhatsApp more," said Marcus. Zuvorhatten industry observers from environment of Messenger Anklingenlassen: When Jan goes, DieWerbung comes.
Data exchange between Facebook and WhatsAppTwo forms of advertising on WhatsApp are especially conceivable. First, service could expand communication between company and customers and clients. Since beginning of year re has been bereitsWhatsApp business for commercial use: Small business owners can set up a business WhatsApp account to exchange information with ir customers, send newsletters or schedule More natural when y add contact. David Marcus said CNBC, man Wollediese option will soon also offer larger companies.
The second way WärenWerbebanner, which is displayed as in Facebook Messenger eir in contact list Oderauch directly between messages. It is questionable how relevantsolche ads would actually be for users. Because in contrast ZuWerbeanzeigen on Facebook or Instagram re are in WhatsApp keineöffentliche profiles or likes, which werdenkönnten derived personal preferences. The messages between users have been standardmäßigverschlüsselt for two years. They cannot be viewed by WhatsApp and are refore not analyzed for ir content.
But you don't have to. Since 2016, WhatsApp shares data with parent company Facebook. For example, KannFacebook uses phone number to see who is using both services (undmöglicherweise Instagram that also belongs to Facebook) and WelcheKontakte. As a result, Facebook can not only identify users, but also display advertisements through ir own advertising network. Since DieserAbgleich of account data violates collusion in takeover of WhatsApp's through Facebook, EU Commission took Facebook VergangenesJahr with a penalty payment of 110 million euro.
Date Of Update: 07 May 2018, 12:03
