A new “food as theater” concept by Dean & DeLuca will join the lineup at the Graybar building at 420 Lexington Ave.
The food purveyor’s fast food concept café, Stage, will open this year in 3,432 square feet previously occupied by the clothing store De Janeiro.
Stage was created in partnership with German architect Ole Scheeren, head of Büro Ole Scheeren. For Design Miami in December 2016, they unveiled a central, high-tech kitchen of reflective stainless steel and white Corian that was to become the theatrical setting for the creation of the food. Customers are expected to circle around and engage with the staff.
Joanne Podell and Brandon Singer of Cushman & Wakefield represented the tenant in this endeavor, which brings experiential retail to your tummy.
Newmark Grubb Knight Frank’s Adam Weinblatt and Mitchell Friedel represented SL Green Realty in the transaction along with its in-house team of Cryder Bancroft, Emily Musilli and Brett Herschenfeld.
Asking rents are $400 per square foot.
Also at the Graybar, Bluemercury leased 1,532 square feet through Tess Jacoby of RKF and John Auber of the Auber Group.
Meanwhile, the Body Shop will close later this year and the Paper Source will take over its 1,851-square-foot space. Paper Source was repped by Keith Fencl of McDevitt Co.
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