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The museum of the painter in Amsterdam is no inventory of the collection of clothing and footwear decorated with motifs of his paintings

Van Gogh: sold only one painting in life to exhaust your running shoes

The museum of the painter in Amsterdam is no inventory of the collection of clothing and footwear decorated with motifs of his paintings

Van Gogh: sold only one painting in life to exhaust your running shoes
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The fashion collections usually carry name of designer and, sometimes, also of home for which this works. Vans for Van Gogh Museum is name chosen by direction of center dedicated to painter in Amsterdam, and textile company american to take to streets, literally, his work. Composed of hoodies, t-shirts, caps, backpacks and shoes with prints of his paintings and letters, sold out within two days of its global launch, last 3 of August. The museum hopes a new batch of a few pieces designed for Van Gogh to come to all parties.

are you at Van Gogh is danger of becoming a brand that will darken as creator? "Not at all. It is one of most famous artists in world and we care so much in our business partnerships," says Axel Rüger, director of museum, which explains dual effect sought with this collection. "We don't try to make it bigger, but more accessible, and we want to show also ir influence and relevance in art and contemporary design. Vans is a signature that has been able to understand it and be committed to our values," he adds. The museum closed 2017 with a record number of visitors: 2.260.000, and Rüger said at time that tormented creator, who just sold a painting in life, and paint on cloths when I needed money, "continues to inspire so many people in whole world." A study published that same year by Erasmus University, Rotterdam on reputation of 18 international museums, he pointed out that Van Gogh was “ favorite of european visitors, followed closely by Louvre”.

“Our museum gets 87% of its budget with sale of tickets and of objects in store, in addition to digital commerce, through our website, for everything related to painter [ rest comes from State, sponsors or donations, among ors]. Licenses such as Vans or what we did in 2016, with brand of Jaeger-LeCoultre watches and suitcases Samsonite, y aim to obtain income, since n. But we always try to draw attention on life and work of Van Gogh. Think of all that we earn comes back to museum, conservation of collection and cultural programs,” continues director, in a telephone conversation.

price of The shoes of Vans ranges between 80 and 100 euros and a windbreaker are 150 euros. "The best thing is that y have been able to transcend ir classic popular work of a brushstroke recognizable. They have chosen ir Sunflowers, a self Portrait, a Skull and Almond tree in flower. "But also letters to his bror, Theo, illustrated with pictures that he thought to run, and are my favorite. Have understood that business part should include a commitment to complete work, not just what we know that attracts for sure." Taking into account that average visitor's age is 34 years, use of social networks is indispensable. “I have been told that re are customers Vans that have purchased se shoes and n dived in his life and work. That is real success,” says Rüger.

Shoes brand Vans inspired by oil painting, 'Skull', by Van Gogh. Aimerito Photography

fame of The artist has more facets. According to data of room, its two pages of Facebook (museum and painter) toger have 4.5 million followers. The Twitter account, a sum of 1.6 million, and Instagram have or 783.000. In terms of use of social networks, Van Gogh composed a quintet winner along with Museum of Modern Art (New York), Louvre (Paris), Metropolitan Museum of Art (New York) and Saatchi Gallery (London).

The director does not mention number of sales of a collection of ephemeral for sake of your success, and both web of room, as Vans ask for understanding. The company advises, "go to dealers reliable to see what it is". The museum apologizes "for inconvenience" and indicates that "awaits arrival of a small starting soon; stay tuned". Van Gogh is above marks, according to its director. The painter signed his name, Vincent, to manner of his idol, Rembrandt. But pull of his surname seems unbeatable.

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