The new priority of Facebook is very clear: to monetize and improve its messaging services WhatsApp, Messenger, and its platform, Instagram. In the Face of the slowdown announced for the growth of the flagship, the group needs to be able to count quickly on these new sources of growth.
WhatsApp and Instagram are more attractive than in the social network both to young Americans or Europeans, and in the geographic areas with strong growth: Asia, India (its primary market with more than 210 million active users), South America.
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Since its acquisition five years ago for $ 19 billion, WhatsApp has doubled its number of users around the world but is not cost-effective. Until then, Facebook was moving rather slowly in its efforts to generate revenues from its e-mail applications. By 2017, advertising began to appear directly in the inboxes of the ...