Forty years, and already 1470 restaurants in france. Mcdonald's, which opened its first address on September 17, 1979 in Strasbourg, has established itself as the first restorer of France. With over 13 % market share, the company serves 1.8 million meals each day.
Despite its global reputation as a high-gastronomy, France has always been strategic for Mcdonald's. It is its second largest market after the United States, and the largest Mcdonald's restaurant in the world is to Disneyland Paris. The average (around 9 euros per person) is also the highest.
"Our performance has never been stronger", welcomes Nawfal Trabelsi, CEO of Mcdonald's France. It plans to open 300 to 400 restaurants by 2029, and to invest 1 billion euros over the next seven years. "All of the territories we welcome with open arms, in the city and increasingly in the countryside. We will be at the rendez-vous," said the officer.
If Mcdonald's continues to make the ...