Darwin, or how Franprix reinvents itself constantly

Evolve or die. In a world of food distribution is increasingly competitive, Franprix is without a doubt the brand that has the better integrated the rules of th

Darwin, or how Franprix reinvents itself constantly

Evolve or die. In a world of food distribution is increasingly competitive, Franprix is without a doubt the brand that has the better integrated the rules of the game. Its innovation program, called... Darwin. "The species that survives is the more agile", decrypts Cécile Guillou, director-general of Franprix, which launched Friday a "pilot store-a laboratory for innovation" in the centre of Paris.

The sign of proximity, the most innovative sector in France, opens all the innovations that it intends to test. The most spectacular: a self-service kitchen where guests can cook dishes with what they have bought off the shelf. Never seen before, even if it has become standard to be able to restore to the supermarket. "This store is our new laboratory in vivo", explains François-Xavier Germain, marketing director of this subsidiary of Casino, which has about 900 stores in France.

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Updated Date: 25 September 2019, 00:00

Kathleen Lees

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