The media strategy dear to Cyril Hanouna worked perfectly. Friday night on C8, the show "Balance your post", dedicated to the "Great national Debate" has registered a record, capturing the attention of 1.1 million French or 6.1% of the public between 22h10 and 23: 15, during the first part of the program. Ditto for the second, which is stretched in length up to nearly two hours in the morning, and captivated even 756.000 viewers (11.9%) of the hearing.
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Coanimée by Cyril Hanouna and Marlène Schiappa, the secretary of State in charge of equality between man and woman, this special issue has certainly not equalized the score, however low of the recent debate on France 2. Held Thursday in prime time, the sooner so that the program of C8, "The political Show" had gathered 2 million French or 11.4% of the public.
But, even if he took the antenna later, Cyril Hanouna has sprayed France 2 on the target 15-34 year olds. While "the political Show" has gathered on average 88.000 (4.3% of the audience), "Balance your Post" has attracted almost 300,000 (15.1% of the audience), that is to say three times more. Even on the target of less of the population aged 15-49 years, Cyril Hanouna and Marlène Schiappa are better than Léa Salamé and Thomas Sotto: "Balance your Post" was followed by 539.000 viewers or 9.4% of the public, whereas "the political Show" accounted for 331.000, or 5.6% of the audience. It is one and a half times more than France 2.
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That you appreciate or not Cyril Hanouna, it has made Friday a perfect demonstration. Today it is one of the few leaders to still be able to reach an audience that usually turns back to the mass media that is television. Better, by organizing a special program "Great national Debate" watched mainly by young people, it endorses a certain way, a mission of public service that no longer meets today France Télévisions.
The 7 proposals of the "great debate" between Schiappa and Hanouna
Here are 7 proposals that have emerged during this program:
removal of the VAT on products of first necessity, barely a floor for tax evasion, review of tax loopholes, review of "cycles" schedule of the police, tax credit for competitiveness and employment (CICE) reserved for SMALL and micro businesses, the return of the ISF to advance excluded by Emmanuel Macron - and increase of 2% to 4% of the budget of the hospitals.Updated Date: 28 January 2019, 00:00