The sport and the business are not in their first reconciliation. However, this relationship has taken a twist with the partnership signed on Friday 8 February between Pôle emploi and the League of athletics, Hauts-de-France. To combat the mass unemployment that is rampant in the region, the two entities have decided to unite their forces. And no matter how: by combining closely. "The idea is to break the codes by bringing together recruiters and candidates around a common activity. The partnership signed will enable the running of five events combining sport and recruitment," explains Philippe Lamblin, chairman of the League of Top-of-the-France and ex-HRD of the food group in April.

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the first day of recruitment atypical came to punctuate this agreement. Gathered at the stadium Arena in Liévin, fifty employers and 160 job seekers have delivered workshops sports team during the morning (endurance, tests of agility, relays, etc.). After a shower and a change of clothes, the afternoon was then devoted to traditional interviews, always within the stadium. "The sport is used to convey values essential to the business world, more knowledge to be such as motivation, tenacity, self-transcendence, or the sense of team spirit. It is a good way to put candidates in confidence and to bring out the best of themselves. We found during interviews", argued the antenna Pole job of the Haut-de-France, hopes that a rate of return to employment by 50% in the candidates at the end of the day.

companies operating in all types of sectors, from food service to the person passing by Decathlon, lent themselves to the game. Same thing for the candidates, including the level of education goes bac to bac +4. "It was not to come from the pros of the sport! The participants were predominantly sports Sunday. The key is in the determination, desire and the collective energy deployed" analysis, for its part, Thibault Menanteau, a member of the League, who came to oversee the first day. A success, according to him, and without surprise, since at a lower scale and the first bridge between sport and recruitment had already been established previously. During two months of unemployed volunteers had received training in sports, at the rate of two sessions per week, with interviews by the end of the journey. "On the 7 job-seekers, 4 had found work behind it", concludes Thibault Menanteau.

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In Paris, the event Hubs for employment, which was held on February 21, is also involved in this pathway. After you have tested the escape-game last year, the exhibition has this year offered "to the recruiters and candidates to get together around the sport". "We wanted to bring a new dimension to the accompaniment of the candidates, through a fun activity and universal that is the sport", explains in a press release Michel Lefèvre, director general of the event, which hoped to highlight the "soft skills" (soft skills) of the participants, "just as important as the skills of the more technical".