Samsung counter-attack in the area of microprocessors. The Korean giant, most known for its smartphones, is also the world leader in electronic components. It has just announced that it will invest 115 billion dollars in this area by 2030, as revealed by Bloomberg. Is an annual investment of a little more than $ 10 billion.

The Korean wants to reduce its exposure to its market of choice: the one of the memory chips. He enters into a phase of overproduction, which should have a negative effect on the margins of the industry, predicts the analyst firm Gartner. In the Face of these risks, Samsung seeks new sources of growth. "This investment plan should help the company reach its goal of becoming number one in the world, not only in the field of memory chips, but also in the one of the processors or controllers," explained the group in a press release.

Samsung account develop in areas of higher growth potential and in which it is absent or distanced by its major competitors, especially the taiwanese TSMC and the american Qualcomm and Intel. Samsung eyeing the market for chips intended to support artificial intelligences and those for the 5G. The opportunities are many, starting with the very promising market of the autonomous car. This investment should result in the creation of 15,000 additional jobs in Korea, while Samsung already employs 100,000 people.

at the same time, the giant of the electronics is disrupted on the smartphone market, of which it occupies the first place in the last ten years. The global demand sags gently. The Korean undergoes further the offensive of Huawei. Finally, he had to postpone indefinitely the launch of its latest smartphone flagship, the Galaxy Fold, with a screen folding (our editions of the 24 April).