Soon more bottles of Ricard in the rays Leclerc?

Most of Ricard in Leclerc? After the difficulties of the negotiations with the Coca-Cola company last year, it is the turn of the group Pernod-Ricard conflict w

Soon more bottles of Ricard in the rays Leclerc?

Most of Ricard in Leclerc? After the difficulties of the negotiations with the Coca-Cola company last year, it is the turn of the group Pernod-Ricard conflict with the great chain of distribution.

According to the specialized site Radius Drinks, the group E. Leclerc, the first large grocery retailer in France with 21% market share, is, in effect, entered into a standoff with Pernod-Ricard. And in the absence of agreement, the products of the second world leader in wines and spirits will disappear from the shelves of supermarkets of the chain.

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The award relates not only to the subsidiary Ricard and its famous pastis of Marseille, but also the products of Pernod, namely, Aberlour, Ballantine's, or Suze. In total, thirty of references are concerned.

The out-of-stocks begin to multiply for a few days in the rays Leclerc. For example, the trademark Malibu, also concerned by the case, is no longer present in only 57% of sets of Drive.

Eurelec, and the negotiations on the european scale

the origin of the conflict, the refusal of Pernod-Ricard to negotiate at the european level with the central purchasing Eurelec. This last, founded in 2016 by E. Leclerc with its German partner, Rewe, focuses yet trade negotiations are annual, especially with a dozen of very large suppliers such as Nestle and Danone.

This practice is to relocate the negotiations with the suppliers, through the central purchasing body located in Belgium, had been singled out last year by the repression of the frauds of Bercy. In fact, according to the document of the repression of the frauds, "Leclerc actually creates a new practice of relocating the commercial negotiation to the foreign" order to "avoid the application of French law".

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The trade negotiations with Pernod-Ricard arise at the time of the entry into force of the law power, which leads among other things to the increase in the price of certain products, including Nutella, Coca-Cola and... the Ricard.

Contacted by Le Figaro, or E. Leclerc, or Pernod-Ricard have made any comment about it.

The brand Ricard has, in itself, a value of over 450 million euros of turnover, the conflict, if it is not resolved quickly, could prove to be costly.

last year, E. Leclerc had taken more than three months before finding a common ground with the Coca-Cola brand. Shortages of soft drinks have lasted more than 15 days.

Date Of Update: 07 Şubat 2019, 00:00

Kathleen Lees

Lees


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