The Old Camper resists the offensive of the giants of the sport

Aymeric of Rorthays point the finger at an old black and white photo, where we see his grand-parents on their first store in The Old Camper. "It is at 48, rue

The Old Camper resists the offensive of the giants of the sport

Aymeric of Rorthays point the finger at an old black and white photo, where we see his grand-parents on their first store in The Old Camper. "It is at 48, rue des Écoles, in Paris, with a bakery next door, gliding the leader of the family group since 2014. Neither of them moved." Founded in 1941, the brand relies on its image of the family, hyperspécialisée and top of the range to stand up to its competitors.

The major brands of sport are redoubling their efforts to get on this niche market. Decathlon is trying to attract the experienced athletes with thirty-four brands, such Forclaz trekking and Subea for scuba diving. Go Sport has expanded its range by buying up the sports shops in mountain Twinner in 2016 and the specialist in running-Endurance Shop in 2018.

The hyperspécialisation, advantage historic Old Camper, continues to make its success. In spite of the results difficult after the attacks of 2015, the family-owned company, which ...

Updated Date: 12 August 2019, 00:00

Kathleen Lees

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