The yellow vests have weighed on France's image abroad

We knew, France has suffered from the broadcast on the screens around the world from the crisis of the "yellow vests". A survey of the foreign trade advisors

The yellow vests have weighed on France's image abroad

We knew, France has suffered from the broadcast on the screens around the world from the crisis of the "yellow vests". A survey of the foreign trade advisors confirms that, even if the power of seduction of the Hexagon remains high among foreign investors in 2019, it will be deflected, however, compared to the previous year. "Although the Brexit has initially boosted the establishment of companies in Paris, the events that took place this year seem to have tarnished the image of the national territory", indicates the study conducted together with Eurogroup Consulting.

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suddenly, with 69% of leaders living abroad believe that the attractiveness of the area is "degraded" in a year. And note that they attribute to the France - based on 12 criteria, ranging from the cost of the energy to the quality of the workforce through taxation - amounted to more than 62 out of 100 this year, compared to 64 in 2018, and 60 for the previous three years.

The concern of investors is now focused on its ability to go further in the reforms. And on the fiscal instability, a great French tradition

The criterion of the work flexibility and the social climate, which was traditionally among the weak points of France, was down 4 points, and now stands at 22. On the other hand, it improves a bit on a few points that were traditionally not its best assets: the administrative burden, the tax or the cost of the work.

But in total, therefore, the effect Macron has fizzled this year, although we do not know yet if this is just a blip. The concern of investors is now focused on its ability to go further in the reforms. And on the fiscal instability, a great French tradition.

Date Of Update: 27 Mayıs 2019, 00:00

Kathleen Lees

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