foie gras is a must on the tables of Christmas. Little-known it a few years ago, its vegetarian version is seducing more and more French. The "faux bold" launched by the association for the protection of animals GAIA has already doubled its sales in France this year compared to last year. This belgian NGO has passed the 300,000 boxes from us, even before the holidays begin.
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The product, 100% organic, "is addressed to all those who want to choose an alternative to animal suffering", says the association, which has launched this product. The aim is to reproduce the texture and the taste of the foie gras with raw materials entirely of vegetable and ingredients festive as champagne or truffles. The product is however mainly composed of yeast and organic food, water, and coconut oil.
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In France, the product is sold in health food stores like Biocoop, La Vie Claire, Bio it Good, Organic, Nature, or Naturalia. The next year, the NGO is planning to sell it to a large surface. An argument that could convince even more French, as its price is much lower than that of the foie gras the traditional way. Sold less than 3 euros, the box of 125g is two to ten times less expensive than the foie gras the traditional way. But fans of foie gras will they be convinced by this product? That is what we wanted to test.Updated Date: 03 January 2019, 00:00