All the means are good to try to appeal to the employees more and more disinterested by the trade union movement. In a humorous video clip, posted on YouTube in recent days, the elected representatives of the CFE-CGC, the union of the framing, lend themselves to a game for the least original in order to encourage people to vote for them at the next elections in business: they pass for... "super-hero" comics (comic books) and movies, Marvel or DC Comics! "They are at the origin of the paternity leave, they fought to impose your home, they act to prevent burnout... But who are they?" asks a voice off to the Rambo during that parade several scenes of daily life, as a father and a mother caring for their two children.
No, it is not a matter of the Avengers (our photo, Thor, Iron Man...), or of the Guardians of the galaxy (Peter Quill, Gamora...), neither of the heroes of The League of vigilantes (Batman, Wonder Woman...), " continues the voice-over. But of the three elected CFE-CGC, who donned the costumes of the stars of the two worlds for the cause... Because the "super-heroes", they are the elect and the CFE-CGC, the representatives of executives and technicians in the daily life. Suffice to say that this communication campaign, called "Heroes in everyday life #JeVoteCFECGC", does not go unnoticed. At a time when the membership in trade unionism continues to falter, it brings a lightness - and even dusted off - the image of the archaic that can convey its representatives...Updated Date: 29 June 2019, 00:00