The winter sale will start well on 9 January. After consultation with different organisations and professional federations of trade, the ministry of Economy and Finance decided not to move forward one week to this date, as had been suggested. "Bring forward the date of the winter sale is not desired by a majority of federations of traders consulted by the government, announced Friday on Twitter the secretary of State for economic, Agnès Pannier-Runacher. The beginning balance is therefore maintained to 9 January, the date on which the businesses are prepared for several weeks."
given the high loss of turnover of traders since the beginning of the movement of the "yellow vests", these last few days, several voices were raised to suggest to move the date of the balances in order to bring back customers who have shunned the signs during the months of November and December because of the blockages. The president of the Confederation of independent traders of France (CDF), Francis Palombi, has suggested this week to advance the date of the start of sales "in the 2 January or 3 January," instead of the 9 as originally planned. Bercy was said on Thursday to consult with the associations of independent shops "to know their point of view".it is Impossible to be ready for the January 2,
Gold, although many federations believe that it is a "good idea", all point to the practical difficulties - perhaps even the impossibility - to be ready for the 2 January. To the extent that a large number of merchants recruit interim staff into the sales period.
"This is a proposal impossible to implement, for practical reasons. It would, in effect, by January 2, change the logistics and the transport required, redo all the posters, change the internal organization", indicated Thursday Jacques Creyssel, delegate general of the Federation of commerce and distribution (FCD). He was however said to be open to a thought to move the date forward balances from next year.
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In a second tweet, the secretary of State for trade has said that she would receive at the beginning of January the representatives of the artisans and merchants who saw their sales decline during the movement of the "yellow vests" to make "a point."
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The multiple weekends of action of the "yellow vests" have, in fact, strongly affected the sales during the holiday season, which accounts for some merchants by up to 50% of the annual turnover. According to the national Council of shopping centres (NBAC), the five weekends of bad sales consecutively from 17 November to 16 December - have cost 2 billion euros in the trade sector. Agnès Pannier-Runacher has itself estimated last week that the manifestations of the "yellow vests" had resulted in an average decline of 25% of the turnover in the trade.The winter sale take advantage of a less independent
Usually the small traders are rather hostile to the balances. Unable to cope with the decreases in mass of major brands such as giants of the online sales, they can usually follow their competitors and need to keep prices higher than elsewhere. Their hostility vis-à-vis those periods of promotion, went on growing with the competition growing online sales and the appearance of new periods of declining prices as the "Black Friday" or even the private sales that have ringardisé these two periods of promotion yearly. In addition, the January sales have long been viewed as too late and too long.
Released in February, the latest edition of the survey Balances of winter performed by the Chamber of commerce and industry of Ile-de-France is in this respect revealing: 65% of traders parisians say they are dissatisfied with the result of the balances of winter 2018, a proportion greater in the independent than in the signs which may benefit more from this period. In addition, professionals blame in the first place the rise of the internet and the idea generally accepted that the price will be cheaper online, and more than two-thirds of them believe that the balances are no longer an event for their clients. A similar proportion considers that the date of the balances is ill-chosen, and 55% believe that the period of six weeks is too long.How are organized the sales?
These periods are especially important to shops are defined as sales accompanied or preceded by publicity and advertised as tending, by a price reduction, the flow accelerated goods in stock". Regulated, they allow businesses to sell at a loss. Their dates are set by the State and they are held twice a year, in January and in June. Since 2015, the law has established their duration to six weeks.
in recent years, the balances have seen their importance dwindle in the face of the blows of the e-commerce as well as the emergence of new modes of consumption such as the promotion of "Black friday", directly imported from the United States. The government of Édouard Philippe has therefore decided to reduce the sale period to four weeks in the framework of the law COVENANT, in order to "strengthen their impact," focusing on price reductions over a shorter period. This bill, approved by the national Assembly, shall come to pass in the Senate in January 2019.
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