The Noise in the Kitchen will survive. The offer to purchase of the French has been validated by the commercial court of Rennes on Thursday, 25 July. Placed into receivership on the 30th of January last, the brand kitchenware and small appliances, which distributes itself, its production, and was looking for a buyer. This will be the French Little Extra, network articles to bazaar at a small price which has fifteen points of sale. Over the last six months, it is the only one to have tabled an offer to resume the teaching of breton.

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However, this rescue has a price, social in particular. The transaction will result in the closure of fifteen stores in 34 points of sale that account for The Noise in the Kitchen, and 141 employees on 260 will be dismissed, according to the information of West France.

The two stores, Rennes, both of Nantes, those of Angers, Besançon, Brest, Carré Senart, Dijon, Le Mans, Lyon, Montpellier, Parly 2, Pau, Toulouse, Vannes, Velizy 2 and, in Paris, Beaugrenelle and the Forum des Halles, as well as their employees will be retained, specify the Figaro Andre Tordjman, founder and president of Little Extra. Allowing the brand, he insists, to save over 120 jobs.

The stores, meanwhile, will close their doors are those of Anglet, Bordeaux, Simiane, Claye-Souilly, Créteil, Epagny, Le Havre, Lille, Marne-la-Vallée, Marseille, Mérignac, Nîmes, Paris Saint-Lazare, Rosny 2, and Saint-Orens-de-Gameville.

Created by Rennes in 2001, Noise in the Kitchen had been set up in many shopping centres in France, mainly in the West and the paris region, building on the success of cooking shows. The craze has however not maintained, the attendance in the shops have decreased by 5% to 10% in 2018.

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The rents of the malls that continue to increase are singled out by Simon Lafosse, an officer of the company. They weigh between 20 and 30% of the charges of the SME, told the journal Echoes in February. To this was added the crisis of the "yellow vests", which has stifled sales at the end of the year, must-attend event for the brand.

André Torjman puts forward a perspective of "optimistic of the sector 'retail' physical, despite the difficulties he faces". "We need to reinvent the concept of the stores and build a new project. Of course there are risks but the game is worth the candle", is convinced. It also has to combine his two marks to effect an exchange of know-how between the signs, even if they remain independent, and give a new impetus to The noise in the kitchen.

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