Maintains discounts of 6 cents per liter on Optima fuel and 5 cents per liter on Star fuel
MADRID, 18 Abr. (EUROPA PRESS) -
Cepsa has given its loyalty program another twist and has renewed it, renaming it 'Cepsa GOW' and linking it to a broad ecosystem of alliances with which its customers will be able to save more than 300 euros a year, reported the company .
Specifically, the new programme, which takes over from 'Porque TU Vuelves', which had been in force for almost 20 years, will allow up to 10% of the balance to be redeemed at Cepsa for shopping at more than 40 collaborating brands, which include agreements with Amazon, eDreams, Europcar, Mediamarkt, Ikea, Booking, Fnac, Pangea or Sprinter, among others.
In addition, the members of the program will be able to obtain 6 cents per liter in Optima fuel and 5 cents per liter in Star fuel, with which the multi-energy company thus extends the discounts it had established at the beginning of April for its loyal customers. Likewise, they will be able to obtain 2 cents for each kilowatt/hour in electrical charging and 5 cents for each euro consumed in products from the store or in washing services.
The company directed by Maarten Wetselaar is also launching a new application to simplify and improve the customer experience, with access to all services. Likewise, they will be able to pay for the refueling or recharging of their vehicle from their mobile, without having to go through the cashier.
The Marketing Director of the Mobility business
Members of the Cepsa loyalty program -which has more than two million loyal customers- now enjoy all the 'Cepsa Gow' advantages and their accumulated discount points will be converted into an equivalent balance in euros.
In this way, Cepsa takes a new step in the open commercial war between the big oil companies in the 'battle' to attract and retain customers, after the mandatory discount of 20 cents per liter of fuel that subsidized by the Government and that the companies expanded with their own offers.
Repsol, the other 'big' in the sector in the country, at the beginning of April also launched a commercial campaign, 'Connected Energies', a program with which to build loyalty and increase its multi-energy customer base, thus including, in addition to fuel, services such as electricity, gas or butane. Thus, it comes to offer its customers up to 20 cents off depending on the products contracted with the company.
Other companies such as BP, Disa or Shell also maintain a discount policy in their offer to their fuel customers, also revised downwards since the beginning of April.
