MADRID, 19 Jul. (EUROPA PRESS) -
Coca-Cola opens this summer 8,000 new terraces, with 88,300 chairs, 22,000 tables and 16,300 umbrellas, which will require an additional investment of 5.1 million euros and will make its park add a total of more than 30,000 terraces, according to informed the multinational.
The brand has announced that it will once again make a strong commitment to the hotel industry this summer, which will be marked by the boost in tourism, according to various studies. In addition, he has indicated that Hospitality in Spain expects the hotel business to grow between 5% and 7% in 2023.
The Vice President of Business Development for Spain at Coca-Cola Europacific Partners, Silvia Martínez, has commented that the summer season is always a good time for their business and they want to make the most of this promising situation to develop actions together with their clients.
Royal Bliss's senior brand manager, Elena Baz, has commented that the so-called 'afternoon' has proven to be a booming consumption occasion, especially among the young-adult public.
On this, he added that from Royal Bliss, this summer they will continue to accompany consumers with new proposals for special cocktails "created especially for these moments of leisure".
Thus, this year the brand has launched 'Live the Mix', with DJ sessions
In addition, it continues with its cycle of 'Live the Roof' night concerts on terraces in Madrid, Barcelona, Cádiz, Seville, Valencia, Santiago de Compostela, Málaga or Alicante.
In turn, deepening Coca-Cola's relationship with music, the brand has announced several projects that it promotes from the 'Coke Studio' platform: a communication campaign focused on music and packaging promotion; a digital communication plan and the local festival 'Coca-Cola Music Experience', which will be held on September 1 and 2.
Fuze Tea has become Coca-Cola's first global ready-to-drink tea brand. This drink, made by fusing three ingredients of natural origin, has just arrived on the Spanish market "after succeeding in more than 90 countries."
In this way, Fuze Tea is positioned as a complementary proposal to Nestea, which will continue to be Coca-Cola's bet in the category for the hospitality sector.
Coca-Cola has announced that it also wants to accompany the food sector "to help them generate value for consumers". Thus, this summer there will be some 120,000 activations in Modern Food customers.
These actions will be aimed at promoting the products in the different sales channels that contribute to generating business and consumer traffic in the premises.