Stagnant at a historic low in Francophone voting intentions three months before the election is called, Dominique Anglade will go all out by unveiling the complete platform of the Liberal Party of Quebec, focused on the economy and measures against the inflation, starting next Saturday.
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Traditionally, political parties wait for the triggering of the election to show their trump cards intended to seduce the electorate.
The struggling liberal leader doesn't have the luxury of settling for the base game.
With a starving 9% of support among Francophones and the fear of losing the few counties he has left outside the west of Montreal and the Outaouais, Dominique Anglade will reveal his game hastily, Saturday, at the council. general of the PLQ in Montreal.
She will propose targeted measures that she believes respond to the current crises.
According to our information, a plan for the creation of 50,000 social housing units, a flagship measure to help Quebecers fight against inflation as well as means of facilitating access to justice will be part of the platform.
His team is betting that it is better to reveal everything now, fearing that with five political parties fighting to get their messages across in the campaign, the media will mainly retain the blunders of the day.
The game is probably worth the candle. Especially since it still remains unknown, and it takes time to make an impression.
Since the beginning of the year, she has already announced measures that the Liberals will defend, including assistance of $2,000 for seniors earning less than $50,000, the abolition of the QST on essential goods and the abolition of welcome tax on the purchase of a first residence.
Will Quebecers calculate that they find their account in a bouquet of measures, while the CAQ will again bet on a “cheque” that they can use as they wish?
One thing is certain, the PLQ is delighted with the arrival of convinced sovereignists at the CAQ. The presence of Bernard Drainville alongside François Legault will allow him to pose as a bulwark against a possible "separatist threat", as in the good old days!
An image to build
Efforts are also made on marketing.
The new logo is a sword in the water. When I saw it, I thought it was the old one, the cosmetic modification is so subtle.
On the other hand, advertisements aimed at promoting a leader who is closer to the public could allow her to gain a little sympathy.
We see her appear in everyday situations, relying on her first name, “Dominique”.
I immediately thought of the soap opera Dominique, in which Dominique Michel personified the kind and endearing young woman next door!
On the other hand, promising a family doctor to all Quebecers, after the caquists have broken their teeth, seems very risky.
Field strategy
In the hope of making herself known (and convincing possible candidates to run for the PLQ), the Liberal leader has chosen to tour eastern Quebec this week, despite the intensive work at the Salon bleu and the unveiling of the Jacques Parizeau monument.
Her function as leader of the official opposition would have required that she be present during the tribute to the former prime minister.
But its weakness in the polls raises fears of losses in counties like Anjou, Verdun and Laval-des-Rapides.
While Isabelle Melançon and Saul Polo were happy to take advantage of greater visibility while she was away from parliament, the chef tried to score points in the region.
She will be in the last week of work of the mandate, in Quebec, and will return to areas where she believes possible conquests, including Orford, Gatineau and the county of Abitibi-Est.
