It is rare to find studies that highlight the value and economic impact of networking platforms – social or video – as Google has just done for its YouTube service.

Here is a summary of the main information on the impact of the platform in Canada in 2021 taken from the press release.

The next time you click YouTube in your bank of bookmarks, you will probably look with a different eye on the benefits and impacts of such a platform on our economy, or even our society in general.

More information about the study here.