MADRID, 27 Mar. (EUROPA PRESS) -

Mapfre has increased its brand value by 9% and has climbed three positions, from position 40 to 37, in the ranking of the 100 most valuable insurance brands in the world by Brand Finance, led by China's Ping Ang, with a value of 31.100 million euros.

The consultant highlights, through a statement, that Mapfre is the most valuable insurance brand in Spain and the only one that represents the country in the international insurance sector ranking, thanks to its financial results, internationalization and "trust".

"Mapfre is the leading insurer in recognition, familiarity, consideration and reputation, but it is far from being so in attributes such as innovation, products and services or in perception of sustainability, so the brand has fallen three points in 'brand strength which is now of 83/100 and with a AAA- rating instead of AAA of 2022", deepens Brand Finance.

However, the consultant reports on the recent alliance of the insurer with Bupa, the parent company of Sanitas, to offer international health insurance in Peru, Uruguay and Paraguay. Likewise, the business in Brazil stands out, the group's second market after Spain and Mexico, due to its growing weight and development potential.

"Latin America, especially Brazil, is expected to continue to contribute significantly to Mapfre's profits. This region has great growth potential thanks to its constantly growing population and economy, which has motivated the company to continue strengthening its position in the market", explains the consultant.