Worldwide, Apple, Microsoft and Amazon lead the list
MADRID, 21 Nov. (EUROPA PRESS) -
Santander and Zara are the only Spanish brands that are positioned among the 100 most valuable in the world according to the Interbrand ranking, which places the Inditex brand in 43rd place (3 up from the previous year) and the banking entity in 77th. (one below).
Both brands have seen their value increase compared to the previous year, specifically, 10% in the case of Zara and 7% in that of Santander.
Thus, while the fashion brand increases its distance from its competitor H
The CEO of Interbrand for Iberia and the Middle East, Nancy Villanueva, has assured that "this year more than ever" we must congratulate the results of Spanish brands "in a context of stagnation"
At a global level, the podium is occupied by Apppple, Microsoft and Amazon, which remain in the same positions as in 2022, as well as Google and Samsung, which are placed in fourth and fifth place, respectively.
Interbrand has highlighted that after several years of strong growth, the value of the 100 largest brands in the world has entered "a period of stagnation", since this year the figure grows by 5.7%, compared to the year-on-year increase of 16% that It was signed up in 2022.
Furthermore, Airbnb is the brand that has grown the most this year, rising 8 places in the table, to 46, and increasing its value by 22%.