MADRID, 13 Dic. (EUROPA PRESS) -
The Chinese 'online' fashion brand Shein reinforces its presence in Spain with the opening of a new 'pop-up store' in Madrid, which will be located in the Intu Xanadú shopping center in Arroyomolinos, with a Christmas theme, and with which it seeks offer a physical shopping experience to its customers at competitive prices.
Specifically, the Chinese firm, which only operates online, is bringing its second physical store back to Madrid after the success it had a few months ago with its opening in the Spanish capital and in Barcelona, as well as after the good reception it has had with similar experiences in countries like France, Mexico and the United States.
On this occasion, the Asian multinational will be installed in the Intu Xanadú shopping center from December 16 to December 23 from 10:00 a.m. to 10:00 p.m., as reported in a statement.
With this action, the company intends to get closer to a vast majority of consumers and boost its presence by offering a different shopping experience.
Shein, founded in 2012 and which has become one of Zara's main rivals in recent years, currently operates in more than 150 countries around the world and has key operations centers in Singapore, China and the United States, along with other important markets.
