Shein opens its new Christmas-themed 'pop-up store' in Madrid this Friday

It is his first pop-up store in a shopping center.

Shein opens its new Christmas-themed 'pop-up store' in Madrid this Friday

It is his first pop-up store in a shopping center

MADRID, 16 Dic. (EUROPA PRESS) -

The Chinese 'online' fashion brand Shein reinforces its presence in Spain with the opening of a new 'pop-up store' in Madrid, which will be located in the Intu Xanadú shopping center in Arroyomolinos, with a Christmas theme, and with which it seeks offer a physical shopping experience to its customers at competitive prices.

Specifically, the Chinese firm, which only operates online, is bringing its second physical store back to Madrid after the success it had a few months ago with its opening in the Spanish capital and in Barcelona, ​​as well as after the good reception it has had with similar experiences in countries like France, Mexico and the United States.

On this occasion, the Asian multinational is installed in the Intu Xanadú shopping center from this Friday until December 23 from 10:00 a.m. to 10:00 p.m., as reported in a statement.

The new space, which will create 30 jobs, has a space of 700 square meters on the ground floor and will offer fashion, curvy and pet products, as well as having different spaces such as 'beauty', relaxation and complementary drinks.

"Shein's goal has always been to put the beauty of fashion within everyone's reach and this 'pop-up' store is an effective way to share the latest, trendiest and most in-demand items with our local fans," they said. from the fashion firm.

Shein has chosen, for the first time, a space in a shopping center in Madrid. "Intu Xanadú is one of the most important shopping centers in Madrid, especially for the dates that are approaching. We want our users to strengthen the connection with Shein. It is the first time that we have carried out a temporary opening in a shopping center, but we are convinced that this will be a way to provide the best experience to customers", they stressed.

With this action, the company seeks to get closer to a vast majority of consumers and boost its presence by offering a different shopping experience, since customers will be able to try on clothes and accessories.

"This 'pop-up store' allows us direct contact with customers which helps us to listen actively and collect learning to continue working on improving our service in order to meet their needs", they have reiterated.

Shein, founded in 2012 and which has become one of Zara's main rivals in recent years, currently operates in more than 150 countries around the world and has key operations centers in Singapore, China and the United States, along with other important markets.

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