The streaming platform market continues to grow exponentially among Quebecers, even surpassing the pay-TV market.

According to the HelloSafe site, 2021 marks the first year in which the percentage of subscribers to streaming platforms exceeds that of subscribers to pay TV: 71% compared to 66%.

"This is a complete reversal of the trend, because 4 years earlier, in 2018, 79% of Quebecers were still subscribed to pay TV, compared to only 51% to streaming platforms," ​​HelloSafe said in a statement. analysis released Wednesday.

Video streaming industry revenues increased by 266% in Canada between 2017 and 2022, from $700 million to $2.53 billion in 2022.

On average, each Quebecer subscribed to 1.5 streaming platforms in 2021. More than one out of two Quebecers had a subscription to Netflix, or 57%, making this platform the most popular with the public. Then follow Amazon's Prime Video (29%), Disney (18%) and Club Illico (16%).

HelloSafe also expects video streaming industry revenue to double by 2027, with an estimated revenue of $5.21 billion.