After the unveiling of the party's new logo this weekend, the Quebec Liberal Party is launching its new advertising campaign with four short capsules that are meant to be friendly and feature leader Dominique Anglade.

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Each day, the party will unveil a new advertisement on television and on the web. Our Parliamentary Office has had access to these short capsules which focus on the four main angles of attack of training for the election campaign next fall.

The PLQ is betting everything on “Elle”, “Dominique”. It is the chef who is the star personality of each of the advertisements. The PLQ thus wishes to get closer to the population in a humorous tone, trying to move away from the traditional advertising broadcast during the electoral courts.

The first bets on the regions charter announced earlier this spring:

The second concerns accessibility to family doctors and the promise of the health access program of the PLQ:

The third targets young families and their promise to abolish the welcome tax in addition to the one to freeze hydroelectricity rates:

Then, finally, the fourth tackles the Environment by promoting their ECO project: