This is the eternal question. When is the best time to post your photo on Instagram or your video on TikTok and get the most "likes"? At the beginning of 2023, the Giraffe Social Media agency has determined the best times to respect to boost its commitment on social networks.

• Read also: Social networks: a contest of popularity and not of quality, deplores a specialist

• Read also: The future of TikTok in the United States uncertain after a government ban

• Read also: Emails linked to 200 million Twitter accounts published by hackers

It's all about timing. What could be worse for a community manager to see that his post on Instagram did not generate comments or "likes". Several reasons can explain this lack of commitment. And one of them is none other than the schedule chosen for the publication.

Social networks offer ways to analyze your community, including busy days and times. But Giraffe Social Media, a marketing agency specializing in social networks, goes further by analyzing the best times of the day and week to publish on social networks and obtain more traffic and engagement from social users. . The study looked at six platforms: Instagram, Facebook, LinkedIn, Twitter, Pinterest and TikTok.

Result ? For Instagram, prefer Tuesdays, Wednesdays and Fridays at the following times: 9 a.m., 9:30 a.m. and 8 p.m.

For Facebook, count more on Mondays, Wednesdays, and Fridays. It will be necessary to provide publications at 7 a.m., 3:15 p.m. and 7 p.m.

For LinkedIn, focus on Tuesday, Wednesday, and Thursday mornings at 9 a.m., 10 a.m., and 12 p.m.

Twitter is most active on weekends, Wednesdays, Thursdays, and Fridays at 8:30 a.m., 9:23 a.m., and 10 a.m.

For Pinterest, Tuesdays, Thursdays and Fridays are to be preferred at 12 p.m., 6:17 p.m. and 8:02 p.m. precisely.

Finally, on TikTok, Mondays, Tuesdays, and Fridays at 10 a.m., 8 p.m., and 11 p.m. are the best times to post your videos.