roast half down, two pounds of chicken thighs for $ 3.99: In a competitive struggle to attract customers to supermarkets on a regular basis with bargain actions for food. This not only farmers on the palm, who have been protesting for months in all of the Republic - against the additional requirements and costs for environmental and animal protection, but also more appreciation for yourself and your products.

The Federal government has included the Bubble. According to an "agricultural summit" at the end of last year Chancellor Angela Merkel (CDU), spoke on Monday with representatives of the retail trade. To date, among other things, Aldi, Lidl, Rewe and Edeka loaded. There should be an exchange, but it is connected with some expectations. What is it about concretely? And what is to change? The most important points in the Overview.

what is the relationship between trade and producers?

check The leading retailers - Edeka, Rewe, Aldi and the Schwarz group with Lidl, according to the Federal cartel office, more than 85 percent of the food market in Germany. The "big Four" have a huge purchasing power. Anyone who is not listed with them, it is difficult.

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the Federal food Minister, Julia Klöckner (CDU) speaks of a ratio as in the case of David against Goliath: "So feel currently the producer, if you negotiate with the trade - eye-level is not given." And this is reflected also in the prices.

How to trade with the supplier is?

In the case of price negotiations is often fighting with hard bandages. The can go to the temporary Boycott of certain products, in order to put suppliers under pressure. The got in the past few years to feel even well known big brand manufacturers such as Nestlé or Coca-Cola. Their products for the trade are to be replaced significantly heavier than offerings from farmers and other smaller suppliers. "Price pressure in the trade to the detriment of animal welfare and environmental standards is not in the interest of the consumer," says the head of the consumer center Federal Association (vzbv), Klaus Müller.

How are affected the farmers of that?

Klöckner warns of permanent low prices. Appreciation for products and producers could not arise to the consumer, if the meat, fruit and vegetables would partly sold at a loss. "On the contrary, You have become accustomed to trading educates its consumers." Suffering at the end of the chain the farmers, which stay less be, even if you had to deliver higher Standards.

From a Euro, the consumers pay for food, when the producer average of just 21 cents, as the Federal Thünen-Institute, according to data for 2018 as determined. 20 years ago there were more than 25 cents. For "fair" prices also, the trade standing ethical and moral duty, stresses Klöckner.

What is the trade says to the allegations?

The industry feels they are being unfairly pilloried. The trade Association Germany (HDE) said: "food will not be wasted." Germany is spent on food, around two percent of the price points above the average for the once the 28 EU member States. In addition, there are "global price dependencies", which could not be controlled in Germany. (Display)

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Rewe-Chef Lionel Souque remembered that many people should look for when shopping for every Cent. "In Germany there are about 13 million people in poverty or at the poverty line. Cheap food prices make it possible for these people to have a healthy and safe diet.“ The trade wants to ensure more.

Why put supermarkets on promotions with cheap prices?

Despite all the debates, it shows: Many of the customers love bargains. For almost two-thirds (65 percent) of German citizens special offers when shopping are important, as the market research company Nielsen, in his study, "Consumers in 2019," reported. In the fierce competition, can't afford a dealer, to disappoint these expectations and to jeopardize their "price Image".

the sensitivity of many consumers, the price experienced just a few months ago Lidl. The discounters want to sell only bananas with the Fairtrade seal, which should cost 10 to 20 cents per Kilo more. However, the consumer is not played and purchased at the competition. At the end of Lidl had to row back.

What problems are there?

the policy aims to Address controversial trade practices. A vegetable farmer can get already early in the morning Fax that it is instead of 30 on the eve of ordered pallets of lettuce should be 15 pallets, said Klöckner. "Then he can throw away the other 15 pallets." Something to bind, should be implemented in the appropriate EU-Directive one-to-one. Consumer advocates Müller calls for drawings, among other things, a binding characteristic, if food is produced according to higher Standards. Many customers are willing to pay more to get it. Currently you are not able to recognize the quality of a product but hardly, and certainly not at the price.“

surf tip: Aldi in the News-Ticker and withdraw cash when you Pay: Aldi and Lidl reduce the minimum purchase value much

severe weather warnings: Here threaten to Tuesday, rain and strong Gale-force winds PCP Up to 140 litres per square metre: severe weather warnings: Here threaten to Tuesday, rain and strong Gale-force winds

pom/dpa Date Of Update: 03 February 2020, 13:00