Edeka takes a few Coca-Cola products from the range

such As the "food newspaper" reported, fights Edeka vehemently against Coca-Cola's pricing and discount policy. The US group had increased its delivery price

Edeka takes a few Coca-Cola products from the range

such As the "food newspaper" reported, fights Edeka vehemently against Coca-Cola's pricing and discount policy. The US group had increased its delivery prices in November. Edeka fights, and according to the trade magazine in several Edeka regions of their merchants, an order to stop, in varying degrees, to the heart. Edeka Nord recommends that its subordinate markets, for example, to dispense with around 120 articles.

popular products

  • be Affected by the 1.5 l non-returnable bottle of Coke Zero,
  • the 0.33-Liter cans of popular soft drink brands, as well as
  • various Vio-item and Monster products.
Edeka vs. Coca-Cola: pressure increases

Edeka is not expressed to the "LZ" to the current conflict. Coca-Cola confirmed, however, FOCUS Online that "Edeka in some regions, reduced temporarily the Coca-Cola range of products and currently have a order stop for a" part of a product offering has has. Due to the long-term, trustful and successful cooperation, we regret the decision of Edeka very. "This partnership we want to continue. Therefore, we continue to lead the dialogue with Edeka on the future cooperation in a constructive spirit. Our goal is that consumers can find consumers of our entire product range in a timely manner also in the case of Edeka,“ says the manufacturer.

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With the new pace of Edeka compared to Coca-Cola is likely to increase the pressure on the beverage giant next. The Edeka Discounter Netto is involved in the feud. So note for competition advertises net in the current hand products such as Pepsi and Energy Drink Booster.

are Also the European Partner of Edeka in a dispute with Coca-Cola

That Edeka omitted in the course of its negotiation tactics on well-known brands, is not new. The supermarket chain had removed in the past year, for example, a number of Nestlé products from their product range. Also, between Edeka and the power of Heinz, there had been a violent quarrel.

Edeka work together with European partners such as Coop Switzerland or Colruyt in the shopping community AgeCore. Also, the supermarket chain Intermarché in France is part of the Alliance – and for a long time in the Clinch with Coca-Cola.

The beverage company had suspended delivery in January 2020. So Coca-Cola had reacted to the decision Intermarchés to 2020 in its shelves of sugar-containing drinks to less space available. Since the 20. January has included Coca-Cola, the supply of Intermarché in Fran kreich, however.

came In the FOCUS Online/Wochit In the

Date Of Update: 31 January 2020, 01:00
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