Influenceuses: the businesswomen of social networks

Influenceuses, bloggers, or instragrameuses have multiplied in recent years on the web, and Belgium is no exception. While, at first glance, they lead a dream l

Influenceuses: the businesswomen of social networks

Influenceuses, bloggers, or instragrameuses have multiplied in recent years on the web, and Belgium is no exception. While, at first glance, they lead a dream life is punctuated with gifts and trips and meetings, a more complex reality lies behind their daily.

Clear Marnette, known for his blog milkywaysblueyes, is among those that have particularly stood out in recent years. The influenceuse a native of the province of Liège was started in 2013 by posting photos, videos, and tutorials from fashion and travel. Seven years later, his account Instagram has over 175,000 subscribers. Today, she is able to live his passion which has become a real business. In an article published on its site by 2017, it is unworthy of the clichés about the bloggers. "My days, I start every day at 7am in the morning. If I have to start this early, it is because they are going to be very filled and that before 22h, I will not have respite. "Filming, photo shoots and trips in the framework of partnerships with brands are common. But most of the time, Claire works at it and must know how to manage his business, the relationship with the brands, the responses to e-mails and on social networks. 25 years ago, it must be versatile and master the software of editing of photos and video montages while taking the every day role of a community manager and advisor mode.

Date Of Update: 24 July 2020, 16:35

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