Luisa Neubauer meets with Siemens chief: caution, Fridays!

conversations with Dax-bring-bosses, although Prestige, but there is also the risk that the PR-strategists from Siemens use the Fridays to Greenwashing. Wants

Luisa Neubauer meets with Siemens chief: caution, Fridays!

conversations with Dax-bring-bosses, although Prestige, but there is also the risk that the PR-strategists from Siemens use the Fridays to Greenwashing.

Wants to meet Siemens CEO Joe Kaeser: climate activist Luisa Neubauer photo: Christoph Soeder/dpa

It would be a "small step for the group, but a great sign for Australia and the Rest of the world": So Luisa Neubauer and Nick Heubeck of Fridays for Future appeal, of all things, in the conservative world of Siemens, the Australian mining project, Adani to withdraw. Because "Australia is burning", had to come to the big Corporation, "to reason" and his involvement in one of the largest coal mines in the world to finish, calling the FFF Front. For Siemens (87 billion euros in annual revenue), it is only a mere 20 million euros for a zugsignal system.

And then this happened a few months ago, unthinkable. The company shrugs the shoulders and, on behalf of its shareholders Fund. Group boss Joe Kaeser announced already in December Thinking about the job. This Friday, there will be even a Meeting Kaesers with Neubauer. At the same time the FFF is planning a "vigil" in front of the Siemens Headquarters in Munich, at the Friday demos will be nationally mobilised against the group.

Power, Kaeser the Fridays strong? The activists of the fill, finally, the vacuum left by the policy? And: Are the Fridays already so socially acceptable – or even boring – that of DAX-fawn bosses? Yet all of this is not identified. But: The Date between Joe and Luisa is a sign for the new weight of the still-young movement: The climate whiners of the road will not be invited in talk shows, but increasingly in the boardrooms of the Deutschland AG as a conversation partner. Not for nothing VW has made Boss Herbert Diess before the auto show, the IAA, the public dispute with a climate activist.

care, FFF! Such conversations bring Prestige and Publicity. But they also involve the risk that the PR-strategists from Siemens use the Fridays to Greenwashing. An exit of the group from the coal project were not unusual – already 60 different companies out, because they were afraid of damage to their Reputation, and their balance sheets.

Updated Date: 09 January 2020, 19:00

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