Without online reviews is nothing more you need to be transparent. Unfortunate that Yelp now has to get before the Federal court of justice.

What not use the rating system if it is transparent? Photo: Jennifer Weese/dpa

The tastiest Pizza, the cut the best hair, the most honest financial advice: Where consumers leave earlier to friends, Acquaintances and relatives familiar who swore in turn, to the brother-in-law of a cousin, and*indoor in the 21st century. Century on the Internet.

Without online reviews more, they are the same trades for money the most important currency in the retail trade, catering and service for buyer*the inside as well as the seller to make. Of course this can only apply if these reviews are transparent and independent.

all The more regrettable that the Internet review site Yelp now has before the Federal court of justice. The company may not continue to play reviews, according to a private algorithm, which reflects the average assessment of the industry in the totality of the votes cast, but according to Yelp's "recommended" posts lists.

a fitness Studio operator, who felt at a disadvantage, understandably, had Complained, because in your company a lot of positive reviews for the overall score were not taken into account. The court, in the grounds of his refusal, among other things, that "the unbiased and reasonable users" is able to understand the Yelp rating system.

This is a strong piece. Instead of ensuring that consumers are unable to inform themselves in an unbiased manner, should you take with an artificially distorted the overall image Content is determined by an algorithm, the criteria largely remain secret. And what to say to small providers, and the existence of which depends on whether or not potential clients, two or four stars on Yelp is displayed?

From a business perspective did the Whole now for the first time, the judgment is in the last instance. Hopefully there will be a Protest of consumers that want the not like. You can see from yelp's algorithm finally, at least as disadvantaged as a company.