ANNOUNCEMENT: Alaska highlights the qualities that make the Mollar de Elche Pomegranate the queen of all pomegranates

(Information sent by the signing company).

ANNOUNCEMENT: Alaska highlights the qualities that make the Mollar de Elche Pomegranate the queen of all pomegranates

(Information sent by the signing company)

Alaska stars in the new campaign for the Protected Designation of Origin of the Mollar de Elche Pomegranate and talks about its connection with the pomegranate and with the city of Elche

The artist Olvido Gara, popularly known as Alaska, stars in the campaign 'The Queen of all pomegranates' which has been launched by the link with the support of the Generalitat Valenciana and the European Agricultural Fund for Rural Development. This video shows a whole queen, the one of the movida, recounting the characteristics that make it a queen and that go beyond having a crown as is the case of the mollar pomegranate from Elche. Thus, Alaska alludes to those very special qualities that the mollar pomegranate has Elche as its personality, its good interior, the territory where it is grown, its particular exterior color or its authenticity since it is the only pomegranate in the world with a Protected Designation of Origin. Pomegranates and Elche: the perfect combination Alaska has pointed out that when the Siberia agency, creator of the idea, contacted her to star in this campaign "I was very surprised because for me the pomegranate has a lot of meaning." "It appears in the myth of Persephone and symbolizes rebirth, spring, the return to life, and in my library I have a wonderful painting of a pomegranate," says Alaska. In addition, continues the popular artist, "the fact of having a Denomination of Origin from Elche " It was also something special because "it is a town that I adore. I was registered in Elche because I had a boyfriend from Elche and I spent many years visiting the city. I adore Elche and the people of Elche and whenever I can I am there", points out the popular artist .A queen for the Designation of Origin For his part, the president of the Mollar de Elche Granada Protected Designation of Origin, Francisco Oliva, has shown himself "proud to be able to count on Alaska to be the protagonist czar this campaign because she is a queen both professionally and because of her personality, her way of being and that intergenerational connection she has with the public". "Alaska is the queen of pop, an icon of the Madrid scene and one of the most important artists in the musical history of this country. That a person of the stature of Alaska has joined this campaign has made us very excited and, even more so, knowing how special pomegranates and their relationship with Elche are for them." For the president of the PDO, "Alaska is a suitable person to defend this message and the importance of this pomegranate". Francisco Oliva points out that the Elche mollar is the queen of all pomegranates because it is sweet, its seed is soft, it has an exterior color that is a whim of the nature (it ranges from cream to red depending on the sun it receives on the tree), and it is the only pomegranate with Designation of Origin".

ContactContact name: Reinaldo RocamoraContact description: Reinaldo RocamoraContact telephone number: 691892958

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