Commemorative anniversary logo engraved on the case back

TOKYO, Oct. 20, 2022 /PRNewswire/ -- Casio Computer Co., Ltd. today announced the launch of the latest addition to the G-SHOCK brand of shock-resistant watches. The GMW-B5000EH is a collaboration model created with New York graffiti artist Eric Haze to commemorate the upcoming 40th anniversary of G-SHOCK in April 2023.

Since the first G-SHOCK watch in 1983, the brand has established itself as unrivaled in durability and design exclusivity. Bringing these qualities to collaborations in fashion, sports, art, music, and other cultural fields, G-SHOCK has become a global favorite.

Since 1999, New York artist and designer Eric Haze has frequently collaborated with G-SHOCK. In addition to designing the G-SHOCK anniversary commemorative logos and identities, Haze has collaborated on various G-SHOCK models.

The GMW-B5000EH is a shock resistant watch designed in collaboration with Haze to commemorate the 40th anniversary of G-SHOCK. The first collaboration model with an all-metal design, this watch is based on the GMW-B5000D, which inherits the design of the first G-SHOCK, and features a strap with Haze's signature artwork. Black IP is applied to the stainless steel strap, which is then coated with laser-engraved dot patterns to replicate the artist's work in an elegant monotone color scheme.

The logo designed by Haze to commemorate G-SHOCK's 40th anniversary is engraved on the case back, and the Haze brand logo appears on the watch face when the light is activated. These and other special design features evoke a premium yet playful feel that makes this collaboration the perfect model to kick off the G-SHOCK 40th anniversary celebrations.

Eric Haze

Legendary New York artist and designer Eric Haze is one of the most in-demand creatives in the world of contemporary design, street and artist-driven brand collaborations.

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