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The iootec digital marketing agency is already preparing its clients' campaigns for one of the seasons of the year in which more competitors launch their offers on the market: Black Friday. Its objective is that both large and small companies achieve successful results by investing their resources in strategies tailored to each business.
Black Friday or Black Friday began by being celebrated on the Friday after Thanksgiving in the United States, but this practice of massive purchases, discounts and price drops has already spread throughout the world and most brands in Spain have added to the tradition. Faced with an avalanche of advertising that fills cities, mobile phones, emails and even brochures in the mailbox, it is not easy to stand out. Many brands make the mistake of creating Black Friday advertising campaigns without first having studied a plan, a strategy, the most appropriate means, the audience that is most convenient to reach and the actions that will achieve a return on investment (ROI). For this reason, iootec, a marketing agency in Madrid, is already preparing, together with its clients (both SMEs and large companies), the different strategies that they will carry out on this important date. Despite the fact that the name "Black Friday" corresponds to a single day, the last Friday of November, campaigns tend to last longer. Experience has led this online marketing agency to plan its campaigns well in advance and take advantage of the data offered by artificial intelligence (AI). They are campaigns that, due to the large volume of competitors that invest in advertising at the same time, require an even more exhaustive prior study. This study analyzes the keywords by which the audience will find a brand, as well as its direct and indirect competitors, the channels with the greatest impact, and even new business opportunities. Knowing the strengths of the brand and knowing what customers think of a company and its competition, before launching a campaign, serves to make the most accurate and profitable business decisions. This link plans and directs marketing actions to defined objectives in the short, medium and long term. A multidisciplinary team works together to maximize the resources of each of the companies, whether large or small, and achieve maximum conversion results. And it achieves it thanks to its access to tools and Artificial Intelligence with which they filter BIG DATA.
ContactContact name: iootecContact description: iootecContact telephone number: 91 084 09 63
