- COLLECTION PAYS TRIBUTE TO PEPSI MAX'S 2002 FOOTBALL CAMPAIGN AS WELL AS CELEBRATING THE BRAND'S "THIRST FOR MORE" MENTALITY -
NEW YORK, Oct. 27, 2022 /PRNewswire/ --
Vini Jr. is one of the most exciting young talents. He was recently named Real Madrid's Young Player of the Season after scoring the goal that gave the club its 14th UEFA Champions League title. His energy, passion and determination have earned him worldwide recognition; and his debut with Pepsi MAX celebrates the Brazilian striker's influence on and off the pitch.
From rallying in the streets of Rio de Janeiro to playing under the bright lights of Madrid's Santiago Bernabéu stadium, Vini Jr. embodies what Pepsi MAX calls 'Thirst for More', a mindset that celebrates those who dare to go for more to Pursue what you are passionate about. The Pepsi X AoF creative campaign reflects the footballer's enthusiasm for design and showcases pieces from the collection, including a fresh take on an outfit made famous by Pepsi 20 years ago.
On the collaboration, Vini Jr. said, "As an ambassador for Pepsi MAX, I want to represent a generation that isn't afraid to express themselves and fight for their dreams, whether it's in fashion, soccer or wherever they want to make their mark." .I remember seeing Pepsi MAX commercials starring some of my biggest soccer idols growing up.Now I'm here,working with Pepsi MAX to bring this amazing fashion collection to life.It's great!I can't wait for the world to see this collection and all the exciting experiences that Pepsi MAX and I are planning."
For a long time, football culture and fashion have complemented each other, uniting fans from all over the world. This is what the new Pepsi X AoF collection wants to achieve. Based in the UK, Art of Football is a brand and community dedicated to creating original collections and experiences for football fans.
Heading into an exciting sports season, Pepsi MAX turned to the brand to create a collection that showcases its long legacy in soccer culture. The result is a retro collection that pays homage to the iconic Pepsi football kit that first debuted 20 years ago. Items from the collaboration will go on sale this month and include a bucket hat, tote bag and tote bag, as well as the redesign of the 2002 Pepsi MAX football jersey fans saw in the brand's recent announcement. "Nutmeg Royale". Those who have been attentive to the announcement, will have been able to see a QR code that they must scan in order to be among the first to gain access to the exclusive collection.
With more than two decades of iconic soccer campaigns under its belt, Pepsi MAX has created some of the most unforgettable moments for fans around the world, starring the greatest players of all time. The Vini Jr. ad and the Pepsi X AoF collection are a continuation of the brand's rich heritage in sports, which has long nurtured young talent both on and off the pitch.
Gustavo Reyna, Senior Director of Global Marketing for Pepsi MAX, commented: "We are delighted to welcome Vini Jr. to the Pepsi MAX team. As one of the most recognized names in soccer, he is a representative of the next generation of talent. in pursuit of fun and unexpected experiences. Pepsi MAX has a long history of partnering with top talent, and Vini Jr.'s evident passion for everything he does, as well as his love of fashion and sports, make him the perfect person to become our newest football ambassador. We couldn't wait to announce this new partnership alongside the launch of the Art of Football collection to bring this intersection of passions to life while also celebrating our history in football entertainment."
The launch of Pepsi x Art of Football is part of Pepsi MAX's new global "Thirst for More" campaign, which encourages the search for new, exciting and unexpected experiences. The announcement of Vini Jr. as a new brand ambassador and the launch of Art of Football are part of a series of global actions of the new campaign that seeks to celebrate the passions of consumers, such as soccer, entertainment and fashion.
Stay tuned for exciting Vini Jr. and Pepsi MAX news coming in the months and years to come. For more information on the Pepsi x Art of Football collection, follow the Pepsi MAX Global channels on Instagram, Twitter and Facebook.
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About Vini Jr.
Born in São Gonçalo, Rio de Janeiro, and raised in the youth divisions of Flamengo, Vini Jr. has been seen as a rising star from an early age. A world-class talent that he was transferred from Flamengo to Real Madrid for 45 million euros, even before debuting as a professional. In the Spanish club he is already considered an idol thanks to the fact that he has won 7 titles, among which we highlight the last Champions League, where he scored the only goal in the final against Liverpool. At 22 years old, his "beautiful game" makes him stand out from the rest and he is already at the top of the lists of the best players in the world. He also shines off the pitch, as he is a great promoter of social change through his own Instituto Vini Jr., which focuses on improving Brazil's educational system. Vini has recently stated that one of his biggest dreams is to build a public school named after him. According to a survey by the CIES Football Observatory in Switzerland, Vini Jr. is the most valuable player in the world today, valued at 250 million euros.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net income in 2021, driven by a complementary portfolio of beverages and convenient foods that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
PepsiCo is guided by the vision of Being the Global Leader in Convenient Food and Beverage by Winning with Positive PepsiCo (pep ). pep is our total strategic transformation that puts sustainability at the heart of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com and follow us on Twitter, Instagram, Facebook and LinkedIn @PepsiCo.
About Art of Football
Art of Football believes that football is a community, not a commodity. The people and collective passion that unites the team define the strength of the AOF community. Art of Football's mission is to inspire creative expression, celebrate originality, champion togetherness, support the community, and create common goals, together, as a team.
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