LISHUI, China, Nov. 15, 2023 /PRNewswire/ -- A report from Yunhe County Media Integration Center: organized by China Toy

Now in its seventh year, the Yunhe Fairy Tale Wooden Toy Festival has established itself as a key global platform for wooden toy manufacturers and buyers. This year's event saw the participation of 79 local brands in Yunhe and successfully attracted buyers from more than 30 countries and regions, as well as numerous provinces and cities in China. The festival hosted world-renowned toy brands, such as the German Hape, Haba and Delta-Sport, and the American Melissa

This outstanding event honored 17 entrepreneurs and 29 companies with the "Yunhe Wooden Toy 50 Years Outstanding Contribution Award", reflecting their significant impact on the industry. Furthermore, the festival witnessed the signing of eight major projects, amounting to a total investment of 760 million yuan. The event brought together representatives from the Chinese and international toy markets, and a group of industry experts and insiders. They engaged in in-depth discussions on critical topics such as transforming the wooden toy industry, fostering exceptional industrial development, and integrating wooden toys into early childhood education.

Wooden toys represent a traditional industry in Yunhe. Today, the county stands as China's largest and most diverse wooden toy production and export center, earning designations such as "China Wooden Toy City" and "National Safety and Quality Demonstration Zone." of exports".

As a leader in wooden toy production both globally and domestically, Yunhe will use the 7th Yunhe Fairy Tale Wooden Toy Festival as a catalyst to revitalize consumer participation. This initiative is designed to foster a synergistic relationship between Chinese wooden toy producers and their global peers, promoting a reciprocal strengthening of cultural creativity and the real economy.

Yunhe is embarking on an ambitious three-year action plan to boost its local wooden toy industry. The plan includes boosting R&D innovation, expanding market development and boosting brand promotion. This strategic initiative is aimed at the advanced development and intelligent evolution of its traditional sector. The county aims to become a leading global center for wooden toy production and manufacturing, elevating Yunhe Wooden Toys to global prominence.

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