Malaga, November 14, 2022.- The Spanish menswear firm Boston presents its collaboration with the Malaga Festival and will be in charge of dressing the staff, becoming the official clothing line of the 26th edition of the event, which will be held from March 10 to 19, 2023.
As part of the collaboration agreement with the prestigious film competition, more than 60 people, including men and women, will wear casual and tailoring looks from the Boston SS23 collection. Functionality, comfort and design have been the premises that have defined the choice of garments that the staff will wear. Made with Premium raw materials and designed to adapt to the rhythm of everyday life.
The firm Boston, with logistics headquarters in the city of Malaga, highlights its incorporation as a sponsor of the Festival: “Since its birth in 1945, Boston has been closely linked to the world of the arts, given its founder's passion for cinema. Our link with the city of Malaga means that we have a special connection with all the events that take place in the city, and we are very proud to be present at this essential event to support Spanish cinematography and contribute to the development of Malaga as a cultural destination without exceptions”, explains Gloria Medina, Head of Communications in Boston.
In addition to dressing the Festival workers, Boston also participates by making a financial contribution. Among the actions planned during the event, the raffle of VIP experiences and tickets for the films in the official section and the edition, exclusively, of the city's promotional material are contemplated. The firm's stores located in the capital of Malaga will "dress up" in a gala to join the celebration that is already spreading throughout the city. Thus, everyone who visits them can enjoy gifts and surprises.
With more than 77 years of experience in the sector, Boston has become a benchmark in men's fashion thanks to its experience, the quality of its garments and its personal style, and has managed to consolidate its presence throughout the entire national territory. through its more than 30 points of sale.
Founded in 1945, Boston is a Spanish menswear firm belonging to the Mayoral group since 2021. This company -with a family tradition with 77 years of experience in the sector and a workforce of almost 150 employees- has managed to consolidate its presence over the throughout the national territory through a wide network of points of sale: 28 own physical stores, 2 corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion garments with excellent value for money, framed in an attractive experience that promises to build customer loyalty.
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