LAKE OSWEGO, Ore., Nov. 10, 2022 /PRNewswire/ -- Yakima, the pioneering manufacturer of category-leading cargo and equipment management solutions, announces that Ryan Martin, currently CEO of the Americas Region, will increase his responsibilities to also drive strategic direction and growth in Australasia (Australia, New Zealand and neighboring Pacific Islands) and EMEA (Europe, Middle East and Africa). Martin has been CEO of the Americas Region since 2014 and during his tenure has overseen organizational transformation, bottom line growth, portfolio category expansion and channel diversification in the automotive, lifestyle active and outdoors.
The move will enable strong and distinct operational teams to work under a more direct leadership structure to help achieve business efficiencies, while increasing global collaboration based on market similarities and strong categorical expertise. This new structure will also allow the company to leverage the knowledge and history of established markets to modernize the global consumer experience and ensure consistent brand representation as the expansion trajectory accelerates.
"We are delighted to implement this transition as our long-term strategic plans continue to unfold," said Eugene Lin, Vice President. "Ryan has a proven track record of effective change management and we are confident he can bring teams even closer together and unlock additional opportunities."
"I am inspired by the opportunity to grow the Yakima brand in partnership with the strong teams already in the Lake Oswego and Brisbane offices," said Martin. "This new structure reinforces our commitment to maintaining our position as a category leader in innovation by delivering solutions that meet the ever-changing challenges of today's global consumers."
Martin will continue to live and work in the Lake Oswego office. All organizational changes are effective immediately.
For additional information on Yakima's industry-leading products that for nearly four decades have transformed the way people travel and enjoy the outdoors, visit yakima.com, yakima.eu or yakima.com.au.
Based in the Pacific Northwest, Yakima Products Inc. has been a pioneer in cargo and equipment management solutions since 1979. We connect people with their passions and bring them closer to nature with our innovative, rugged and reliable products. Yakima Products, Inc. is headquartered outside of Portland, Oregon. For more information on Yakima products, visit yakima.com.
Media Contact:Kevin Nicol-LintsVerde Brand Communicationskevin@verdepr.com
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