ARD: Germany is looking for the Supermedia library

The ARD chiefs are enthusiastic about the idea of a media library of public and private offerings – as an alternative to US platforms. Can this work?

ARD: Germany is looking for the Supermedia library
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  • Page 1 — Germany is looking for Supermedia library
  • Page 2 — "an enormous effort is needed"
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    For KlausBrinkbäumer, question is obviously surprising. The Spiegel chief editor sits in Press Club ARD. Sonia Mikich discusses with her guests how Facebook could be set limits according to recent developments. Finally, she also comes up with a question about corner in his own right: what he, refore, Brinkbäumer, dennvom proposal of ARD chairman Ulrich Wilhelm consider to form a kind of supermedia library with public-law content, but also those of newspapers and Magazines like Mirror?

    "Before I live here to say to you: ' There we go with! ', I would have to know etwasgenauer," says Brinkbäumer. "Sounds good though. Klingtschlüssig. Sounds like something that could really prove: IstQualität. That's true. " Ulrich Wilhelm might like that.

    DerARD chairman has been promoting his "supermedias" since he took office in January, which is already current scandal on Facebook. The NeuerlicheKritik and increasing skepticism of Mark Zuckerberg's network are now to debates about possible alternatives. No question: For Wilhelm ZuckerbergsMisere comes exactly at right time.

    About author

    Daniel Bouhs, born in 1982, works as a freelance journalist for media magazine Zapp in NDR and ARD radio, among ors. He also writes about topics media and digital for Taz and various magazines.

    So far, DerARD boss has not submitted a specific draft, but has only presented his thoughts to ors in direct talks with or media makers. Roughly speaking, concept looks like this: ARD, ZDF and German radio would place ir broadcasts and contributions on portal as well as newspapers and magazines, possibly also private broadcasters and producers. So it's about a mix of audio, videos and lyrics, lots of free, some but costs.

    "This is a future idea that Heutenatürlich is never and always resilient," said Wilhelm, who leads DenBayerischen Rundfunk. However, "all media would be very much subject to what comes from US giants Facebook and Google". Wilhelm's vision: The emancipation from Silicon Valley could be local media.

    From dependence of Facebook and YouTube solve

    "Changes to algorithm are never made transparent," warns Wilhelm. The media would "immediately have to take appropriate consequences in competition". Tatsächlichwar only this winter excitement in newsrooms great, when dieProgrammierer from Facebook screwed magic formula for individual nachrichtenmix of ir users. Classical media contributions were initially schlechtereingestuft. Many feared for ir ranges.

    The Chiefs Deröffentlich-legal broadcasters have since been recognizably intoxicated by idea to solve sichzusammen with private media from dependence of Facebook, but also from YouTube. "Quality media can all put toger a common offer," says WDR-IntendantTom Buhrow. "For true competition and real threat are DochGlobal players (...) who actually absorb everything."

    The RBB-IntendantinPatricia Schlesinger continues idea in an interview with NDR Media magazine Zapp. An "information platform for good, reliable information" could also contain everything "wasVolkshochschulen and museums have to offer in this country". Wilhelm Eintsie also thought that such a platform could also be a europaweitesModell. For ARD chairman, this would be "a big throw."

    Date Of Update: 11 April 2018, 12:03
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