Berlin: Zalando replaces employees with computers

The online retailer will delete up to 250 jobs in Berlin. We wanted to advertise the products with the help of algorithms, announced Zalando.

Berlin: Zalando replaces employees with computers

DerOnlinemodehändler Zalando wants to increase delivery of algorithms for which people have previously been employed – such as dasVersenden of advertising e-mails. In future, products would be applied more personalized with algorithms and marketing department would be rebuilt, company shared. Previously, Faz.net had reported about it.

AmBerliner location of company will refore be affected between 200 and 250 places of DerUmstrukturierung. The employees are to be transferred to or areas or get cancellation contracts, said co-chief Rubin Ritter. The online retailer employs about 15,000 employees worldwide, of which 6,000 are in Berlin.

Despite restructuring, company wants to recruit anor 2,000 employees, most of m in capital, where SichZalando is currently building a new headquarters. "We expect marketing to be nochdatenbasierter in future. For this we need a higher highestproportion developers and data analysts, "said Ritter.

According to manager Moritz Hahn, online retailer wants to use collected data of its customers in order to address m more personally. In addition, national companies of Zalando BeimMarketing should become more independent.

Date Of Update: 09 March 2018, 12:03
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