COMMUNICATION:, Aster Award for Digital Innovation for its digitalization strategy

(Information sent by the signing company).

COMMUNICATION:, Aster Award for Digital Innovation for its digitalization strategy

(Information sent by the signing company)

The pharmacy and parapharmacy adapts the traditional pharmacy service to the online channel through its team of expert pharmacists in different categories or App, where you can make purchases easily, quickly and safely has received the Aster Award for Digital Innovation for its digitization plan, with which it leads the online pharmaceutical sector. The award, given by the ESIC Seville business school, in recognition of those companies that are committed to digitization, is already the third that this online pharmacy and parapharmacy has received this year. To this Aster Award for Digital Innovation, we must add the seal that recognizes as Best Online Business of the Year and the Environet Award for Best App, for usability, adaptability and customer loyalty through this channel. An award that Álvaro Pita Martín, CTO of , considers that: "Digitization is essential for any company that wants to increase conversion and retain customers. It is a process that requires daily work and allocates resources and investment in training, tools and systems. In the case of Farmaciasdirect, always We have kept it very much in mind and I believe that this, together with the team's effort, has been essential to position ourselves as leaders in digitization of the pharmaceutical sector". leader in digitalization of the sector The investment in technology, the automation of processes and the commitment of to the digitalization of a sector that is still maturing, have been the keys in the digital transformation of this eCommerce leader in the category of pharmacy and parapharmacy. A digitization plan that extends to all the channels and processes in which operates, such as warehouse robotization, the implementation of Business Intelligence in the supply chain or the implementation of a new ERP SGA , with which stock errors are reduced to a minimum and with which they have managed to increase logistics productivity by more than 100% since its integration. Without forgetting the App with which, quickly, simple and secure, the user can make a purchase with just one click, access more than 20,000 products from more than 600 brands, contact in real time with an integrated chat that resolves doubts about the purchasing and ordering process or receive personalized advice from its team of expert pharmacists in different categories. All this, added to the sale of medicines that do not require a prescription for sale, the relationship with more than 200 laboratories partners from categories such as nutrition, cosmetics, baby and mother, optics, orthopedics or veterinary and the customer loyalty strategy, position as the leading online pharmacy and parapharmacy in the sector.

ContactContact name: Fátima Blanco MacíasContact description: Fátima Blanco MacíasContact phone number: 649646989