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The Influencer Marketing Week Barcelona, the event that brings together the protagonists, professionals and agencies of the industry, closes with a hundred spectators in its fourth edition
Around the popular and debated figure of the Influencer there is an industry that does not stop growing and that provides solutions to the respective growth of the sector. The Influencer Marketing 365 portal is the promoter of the Influencer Marketing Week (IMWEEK), held for the fourth consecutive year in Barcelona, and which premiered for the first time in Mexico City on October 13, with the aim of being the largest event on Spanish-speaking Influencer.
A hundred marketing professionals attended the event held on October 7 in the Unlimited space. The event started with the presence of Ismael el Qudsi, CEO of SocialPubli, who stressed that all users are Influencers, since regardless of the followers, each one has the ability to influence decision-making in their communities.
The second turn was for the representatives of the Territory Influencer agency, Natasha Carolina Duic and Simona Thuhanova, who spoke about the myths of Influencer Marketing, such as the fact that only Generation Z or Millennials are the target groups of these bells. There is also a tendency to consider that with the mere fact of sending a product and publishing it on networks, the results are guaranteed. However, as Eveline Holland, CEO of Luxdots, rightly stated, any campaign must follow a well-defined strategy and she stated that there is an abundance of Influencer Marketing campaigns that lack this. "The strategy is essential for the success of the action", concluded the businesswoman.
For his part, Philipp Greulich, Country Manager of Kolsquare, showed the power of social networks through a success story and explained how a user reached 200,000 followers on Instagram and 1.5 million views on Tiktok in just two months.
After the four main presentations of the morning, a round table was organized between the speakers together with the Influencer Guillem Ojeda, who has more than four million followers on their respective social networks. Marisa Oliver, CEO of Hamelin Agency, was the host of the debate. Topics such as campaigns based on the exchange of products (between brands and Influencers) were discussed on the table, stating that not all of them can be free or by way of exchange, thus highlighting the work, impact and influence of Influencers. In addition, there was also talk of the recent request by Iñigo Errejón, leader of Más País, to Instagram to point out the retouched photos and thus avoid complexes among the youngest.
Then, Francisco Ascensao, CEO of SocialTalk, spoke about how artificial intelligence is being used in the sector to locate the ideal Influencers according to brand values. Easypromos was also present through its Commercial Director, Miki Bonfill, who shared that the raffle formula with Influencers continues to work very well and announced that raffles will soon be possible through Instagram stories.
Contact
Contact number: Josep Salvat i Sangrà
Contact description: 606 384 004
Contact phone: 606384004
Images
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Caption: Oscar Author: IMW
https://bit.ly/3FaRoSp
Caption: Cumí Author: IMW
https://bit.ly/3Ss1HV7
Caption: Oscar Author: IMW
