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The dispute between Google and Amazon escalates: In the future, YouTube will no longer run on the fire-TV stick and the Smart play system echo show.

Google: YouTube to be blocked on Amazon devices

The dispute between Google and Amazon escalates: In the future, YouTube will no longer run on the fire-TV stick and the Smart play system echo show.

Google: YouTube to be blocked on Amazon devices

Google wants to block its video portal YouTube on devices from Amazon in future. The service is disabled because it lacks reciprocity in dealing with each or's products, Google shared.

YouTube is refore disadvantaged by world's largest online retailer. Amazon does not have any products from parent company Google that compete with Amazon products. These include, among ors, streaming stick Chromecast or loudspeaker Google home. Also, Amazon's streaming prime video is not available to users of Google Cast platform.

With blockade on Amazon devices, Google wants to ensure that its products are offered on online retailer's platform. If conflict is not resolved, YouTube will no longer be playable on Fire TV as of January 1. From smart speaker system with Echo show screen, platform is due to disappear on Tuesday – on this, video platform has just returned. In previous confrontations, however, Amazon had found ways to make non-authorized YouTube versions accessible.

The conflict between two companies has existed for several years. Thus, Amazon began to redevelop Google software Android for its e-book reader. Two years ago, online retailer n banished Google product Chromecast from its assortment, although streaming adapter was one of most sold electrical devices.

However, US internet providers criticized dispute and pointed to rules on net neutrality. According to chief of telecommunications provider USTelecom, Jonathan Splitr, largest providers would feel obligated not to block or prune content. For him, it looks as if largest Internet companies cannot claim this.

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